Identify Internal Strengths

Let’s take some time to think about some of the strengths your business has. Some of these strengths may be:


·         Presence of important skills

·         Reliable product/service

·         Strong brands

·         Sub-scale

·         Good access to distribution

·         Solid Management

·         High customer retention



Work on fully understanding your business’ competitive strengths, and think about how you can use them to position yourself favorably with your customers:

Internal Strengths Table.PNG
Robyn Hounjet