Examples of goal-setting and evaluation

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The following examples outline strategy for setting a goal, defining the objectives and strategies of achieving this goal. Note that the best, most achievable goals draw from a focused and clearly defined purpose (or “vision statement”). Furthermore, it can be extremely helpful to determine a reliable method for evaluating the progress and completion of your goal.

Use these outlines for assistance in your goal-setting process, and use the example value/vision statements that follow to help shape your own vision statement.


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Setting Marketing Goals Graphic.PNG
Goals and Objectives Flowchart.PNG
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Purpose Graphic.PNG
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Robyn Hounjet