5 Questions to Guide your Content Marketing Strategy


Content marketing is becoming increasingly used due to its recognized value in our modern world. It reduces costs from other marketing methods, gives your company a strong position, and generate promising leads. As you work to develop your marketing strategy, ensure you have a fitting leader for this project and answer these questions before your team sets out on their marketing objective:

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1.      What questions are we facing from customers or prospective clients?

Understanding what is being asked from you will give you a better idea of what/how to market while also saving you a lot of time that could be lost to guessing what is expected of you


2.      What are our resources?

Figuring out what resources are disposable to you before beginning your project will give you a clear idea of all the pieces of your puzzle and where to fit them. Placing your resources strategically will improve quality and efficiency, not to mention ensuring you don’t get blindsided by a sudden lack of resources midway through your process.


3.      How often should we develop content?

In order to build a good content portfolio, you should aim to generate two or three new pieces of content each week. While this seems insignificant at first, , over time, this will grow to a comprehensive portfolio. Assess what you are capable of, develop a creation plan, and stick to it!


4.      What kind of content will we create?

Thinking back to question (1), feedback from your customers will give a good idea of what content to provide. What would they respond most favorably to? Videos? Blog posts? Infographics? Some content may be more valuable than others based on industry and customer demands.


5.      How will we measure success?

Often forgot in marketing strategy development is a system for measuring marketing success. It can prove tough to gauge exactly how successful a marketing platform has been without a clearly defined metric, so make sure before you begin that there are clearly defined ways in which success will be measured.

Robyn Hounjet